If you want to start a career as a copywriter, choosing the right copywriting course is crucial to your success. Each course offers different features and you need to find the right one that fits your goals – becoming part of an agency, freelancer, or working as a copywriter as a ‘side hustle’. In this article, I rank and review the top 5 copywriting courses so you can choose the best one that fits your budget, time constraints and needs.
What is Copywriting?
First, copywriting is a real job and it’s a skill that is in high demand. Copywriting is communicating a message that prompts someone to take an action. The action can be clicking to subscribe, putting an item in a basket/cart, and/or purchasing a product or service. Every ad you see, marketing email you receive, blog you read, banner ads, and more is considered copy. Even with ChatGPT, this work is being done by real people like you. No experience is necessary. Most people who have made the transition to copywriting are novices when they start any copywriting course.
This review will give you two ‘takeaways’:
Information about my top 5 copywriting courses.
Features to choose the best copywriting course for you.
What are the Best Copywriting Courses?
- Comprehensive Copywriting Academy/ Filthy Rich Writer
- The Creative Copywriting Academy
- Udemy – The Complete Copy Writing Course
- Success Works
- American Writers and Artists Institute –The Master’s Program
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Created by Nicki Krawczyk and also known as Filthy Rich Writer; this course uses video training broken down into modules to allow students to learn at their own pace. It is a comprehensive course taking students from the basics of copywriting, explaining how to work as part of an agency or as a freelancer. In addition to modules on all types of copywriting the course also emphasizes the importance of treating your copywriting as a business. For the digital marketing space, the course covers topics such as researching target audiences, optimizing content for SEO, and leveraging analytics to measure the success of different campaigns Each module has action sheets and students create a spec portfolio. There are live coaching sessions and a Facebook group that includes the coaches, to offer support. Lifetime access to the training materials.
This course includes a mix of videos, written materials, PDFs, tasks, and downloads including 30 downloadable, ready-to-use templates and worksheets that are easy to follow. The course covers topics such as developing effective headlines, brainstorming original ideas, and mastering the basics of grammar and syntax. It also offers guidance on how to communicate with clients and collaborate with other creatives like designers and writers. Office Hours with the CEO and head writer as well as peer support are offered.
This course provides the fundamentals of copywriting. The content is delivered in voice-over slides using real-world examples. This course is aimed at busy business owners teaching sales philosophies and the psychology of having potential customers take action. The course includes 13 modules and takes approximately 4 hours to complete. This course is the most affordable and shortest so attractive to people both on a budget and time-constrained.
This course focuses on B2B and SEO (Search Engine Optimization) content. This agency founded the SEO Copywriting Certification program in 2010. This course focuses on writing for the internet and social media and measuring success. The course is for both freelancers and in-house writers that want to become SEO content strategists. There is a monthly webinar that deep-dives different subjects and a Facebook group for support. It will take approximately 3 months to complete. As the focus is SEO writing, you’ll need to take other courses if you want to learn about other types of copywriting and setting up your business.
This course is taught by some of the best copywriters in the world. It is meant for people who have already taken a ‘beginners’ course and want to take their copywriting to the next level. It prepares people for working with a large number of clients and on various projects. It boasts that it will make you a six-figure copywriter. This is the most expensive of the courses and demands the most time investment. Like some of the other courses, you’ll have access to a community of other writers for support.
Quick Comparison
| Course Name | Cost | ALL Types of Copy | Community Group | Live Coaching Sessions | Certification | Teaches 'How-To' be CEO of Your Business |
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Comprehensive Copywriting Academy |
$$$ |
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Creative Copywriting Academy |
$$ |
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Udemy - The Completelet Copywriting Course |
$ |
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Success Works |
$$$$ |
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American Writers and Artists Institute – The Master’s Program |
$$$$ |
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In Closing
If you’re looking to transition to a new career, this is a growing area in need of skilled writers who understand writing for traditional print media and ever-evolving digital media platforms. Copywriting is an important part of running a successful business and there are a variety of copywriting courses available. The course that is best for you will depend on your time, budget, and intention. The best overall course is the Comprehensive Copywriting Academy. This course offers training in all types of copy, guidance in creating spec pieces, ‘how-to’ run your business, an active community group via Facebook, and live coaching sessions. The founder, Nicki Krawczyk, is active with the students and updates are regularly added as the industry evolves.
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