{"id":5543,"date":"2023-06-30T18:13:59","date_gmt":"2023-06-30T18:13:59","guid":{"rendered":"https:\/\/michellewordsmith.com\/?p=5543"},"modified":"2023-07-25T08:14:08","modified_gmt":"2023-07-25T08:14:08","slug":"the-unsexy-part-of-affiliate-marketing-compliance","status":"publish","type":"post","link":"https:\/\/michellewordsmith.com\/index.php\/2023\/06\/30\/the-unsexy-part-of-affiliate-marketing-compliance\/","title":{"rendered":"The UnSexy Part of Affiliate Marketing &#8211; Compliance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5543\" class=\"elementor elementor-5543\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3a31e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3a31e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a596675\" data-id=\"a596675\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e84d77 elementor-widget elementor-widget-heading\" data-id=\"9e84d77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is Compliance?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d13a1b elementor-widget elementor-widget-text-editor\" data-id=\"5d13a1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>All affiliate marketers have to operate their business legally and ethically. This includes <em>complying\u00a0<\/em>with regulations, terms and conditions of social media platforms and affiliate programs. There are several aspects of Compliance including Disclaimer, Disclosure, Terms and Conditions, GDPR, Spamming, Unsubscribe, and Cookie Policies.<\/p><p>Being compliant is part of the administration of an affiliate marketing business and needs to be taken seriously.\u00a0 If an affiliate isn&#8217;t compliant, they can incur fines from government agencies or their YouTube channel shut down and other penalties compromising their brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c765fa2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c765fa2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d76e6f5\" data-id=\"d76e6f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec4816 elementor-widget elementor-widget-heading\" data-id=\"3ec4816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disclaimer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9a005 elementor-widget elementor-widget-text-editor\" data-id=\"5f9a005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purpose of a disclaimer is to inform visitors that the information on an affiliates&#8217; site is for informational purposes only, and that the affiliate cannot be held responsible for any decisions a visitor makes based on that information.\u00a0 It should advise visitors to a site that they should seek independent advice\/information before making a purchase.<\/p><p>For Example: I&#8217;m not a lawyer so please check with an attorney if you need additional information. Or the disclaimer you&#8217;ve probably seen on affiliate marketing courses about not being able to guarantee your income but that testimonials are only examples.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc36c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc36c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06b393\" data-id=\"e06b393\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d80074 elementor-widget elementor-widget-heading\" data-id=\"0d80074\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disclosure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e7cdd elementor-widget elementor-widget-text-editor\" data-id=\"f6e7cdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On the other hand, a disclosure is a statement that explains your relationship with the brands and products you are promoting. It is meant to be transparent with your audience, and let them know that you may receive compensation for any purchases made through your affiliate links.<\/p><p>Best practice is that affiliate links are not &#8216;hidden&#8217; or too hard to find.\u00a0 Many affiliate programs will require that an affiliate&#8217;s disclosure is easy to find.\u00a0 A disclosure should be posted anytime an affiliate link is included in promotional content &#8211; for example a website and YouTube description.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e15a93 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e15a93\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f9f0c\" data-id=\"92f9f0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd1eaf elementor-widget elementor-widget-heading\" data-id=\"4dd1eaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terms and Conditions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf87d7 elementor-widget elementor-widget-text-editor\" data-id=\"0bf87d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Affiliate programs will ask affiliates to comply with terms and conditions in relation to how products\/services will be promoted.\u00a0 In addition, products\/services that provide promotional materials like email swipes, images, banners will ask affiliates to comply with rules when using these promotional materials.<\/p><p>Affiliates also need to have\u00a0 &#8216;Terms and Conditions&#8217; on their website. An affiliates&#8217; &#8216;Terms and conditions&#8217; policy is a legal agreement between the affiliate and visitors that outlines the rules and conditions of using the affiliates&#8217; site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e45d0dd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e45d0dd\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3818361\" data-id=\"3818361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-368d4b3 elementor-widget elementor-widget-heading\" data-id=\"368d4b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDPR\/Spamming\/Unsubscribe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d9de5 elementor-widget elementor-widget-text-editor\" data-id=\"78d9de5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>General Data Protection Regulation known as GDPR is a European Union (EU) regulation that regulates data protection for EU citizens. As information on the internet can be seen worldwide, affiliate marketers need to be aware of and compliant with GDPR.\u00a0 If you&#8217;re an affiliate marketer that collects data &#8211; where someone clicked, email addresses, what products\/courses a person is buying, etc. then you need to be compliant with GDRP in relation to protecting and securing people&#8217;s data. For specific information\u00a0 go to <a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\">gdpr.eu.<\/a><\/p><p>Spamming is the use of messaging systems to send an unsolicited message to a large numbers of recipients.\u00a0 Messages can include texts, emails,\u00a0 and instant messages.\u00a0 Spamming is a violation of GDPR and Google&#8217;s rules for using their platforms like Gmail and YouTube.\u00a0 \u00a0If affiliates engage in spamming they can be fined or have their email accounts and YouTube Channel shutdown.\u00a0 At this time, Google is the largest search engine so for an affiliate to have their email\/channel shut down is a brand damaging scenario and could mean that Google won&#8217;t surface your content to anyone using their search engine.<\/p><p>Unsubscribe is that affiliates need to provide a way for people to no longer receive messages they&#8217;ve signed up to receive. Regulations also state that &#8216;how-to&#8217; unsubscribe should be easy for people to follow and clearly stated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efde2ce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efde2ce\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5e8f12\" data-id=\"f5e8f12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-533be4e elementor-widget elementor-widget-heading\" data-id=\"533be4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cookie Policy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72269b0 elementor-widget elementor-widget-text-editor\" data-id=\"72269b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8216;Cookies&#8217; are small text files that a websites can place on a device to store information about when a person visits a site and their\u00a0 preferences. They are used to remember\u00a0 login credentials, shopping cart contents, and other settings so that a person doesn&#8217;t have to re-enter them every time they visit a site. Cookies can also be used to track browsing behavior across multiple sites and uses this information to target advertising.\u00a0 \u00a0<\/p><p>If an affiliate has a website, they need to have a &#8216;Cookie Policy&#8217;.\u00a0 It normally pops-up asking people to agree knowing that Cookies are being used on the site.\u00a0 \u00a0Having Cookie Policy is part of GDPR to inform site visitors how their data is being tracked, processed, and used.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52e0d8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b52e0d8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67f2a3\" data-id=\"c67f2a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02d1b18 elementor-widget elementor-widget-heading\" data-id=\"02d1b18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Should Affiliates Do Next?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8146360 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8146360\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e41892\" data-id=\"6e41892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae50ec5 elementor-widget elementor-widget-text-editor\" data-id=\"ae50ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is an affiliate marketers&#8217; responsibility to know current regulations, and terms and conditions of countries, search engines, and affiliate programs.\u00a0 Every affiliate should review their Landing Pages, Website, and YouTube descriptions to ensure they are compliant. If an affiliate isn&#8217;t sure, they should consult a lawyer or attorney.\u00a0 If an affiliate needs a template of any of these policies, there are companies that can provide these free of charge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-195bf02\" data-id=\"195bf02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e34756c elementor-widget elementor-widget-video\" data-id=\"e34756c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=GhsMx4H3pYw&amp;t=98s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Compliance? All affiliate marketers have to operate their business legally and ethically. This includes complying\u00a0with regulations, terms and conditions of social media platforms and affiliate programs. There are several aspects of Compliance including Disclaimer, Disclosure, Terms and Conditions, GDPR, Spamming, Unsubscribe, and Cookie Policies. 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